The power of social proof (aka testimonials)
Social proof is essential in building trust amongst your prospective clients and their willingness to buy from you.
Without social proof (aka testimonials) it makes it harder for clients to know whether what you offer / deliver is actually any good. It's a powerful way to encourage people to buy because it provides reassurance.
When a potential customer is deciding to purchase from you they look for proof that what you’re offering is as good as you say it is. Having positive testimonials from people who have already bought the product or service which share their experience is very powerful.
I have found that quality testimonials on my website, in my Facebook group and on other social media platforms give potential customers confidence that I am the right person to work with. The process that I teach in this course has also worked for my clients.
You can create enviable testimonials too that show off your expertise but in the words of others who have already taken the step you’re asking others to do.
Let’s get started!
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